Sales lessons from a Cambodian girl
Last summer I went backpacking in Cambodia. Out of all the wonderful experiences, this is one I absolutely have to share. The ruins of..
Author Archives
So your brand is trending? Big shit!
Notice the sudden increase in twitter and Facebook contests? It’s convenient, simple to create and requires no investment. And with the..
Photos of You on instagram
Instagram introduces a new feature – Photos of You. Now you can tag everybody and almost everything on the pic, much like Facebook. Your..
CANALI gets an identity makeover
Almost eight decades after its inception, Canali the giant Italian luxury menswear gets a new identity. Probably one that does justice to..
Gone Superdry yet?
“A cult brand takes years and years of consistent value delivery before it can achieve its iconic status.” Or so we’ve been..
How CaratLane got it right
Out of nowhere emerges CaratLane, a new brand on all our TV screens. This online jewellery company with its heavy media spend is quite hard..
The 30 second difference
Thanks to all the hungry venture capitalists funding the many web companies, last year we saw a large increase in the number of e-comm ads...
Digital impression vs brand impression
It is very ironic that the word” impressions” in digital world resulted in exactly the opposite to an avid online user like Abhinaya...
Dear Sunsilk, stop advertising
Here’s a classic case of the idea being great and media plan messing it up. For the last (what seems like eternity) month, every time I..
Pepsi promises to do your laundry
Are you one of those who strongly believe that every campaign should tie into the core benefit of the brand? Well, you’re living..
