One trend that is slowly catching up is employer branding. People are quickly realising the importance of branding to retain top performers. This has a direct relation to the overall growth and profitability of any company.
This is quite different from corporate branding. Personally, I think employer branding is a tad more important that corporate branding. Wouldn’t you rather work for (late) Steve Jobs than Apple, Jeff Bezos than Amazon? However big the corporation is, I believe the man at the top sets the environment for everybody else. Here’s the top 10 highest rated tech CEOs by Glassdoor -
Would love to learn more about the way they function. The passion to create an empire is so strong. It has stood the test of time and traveled to all levels in the organisation. Heck, what wouldn’t I give to spend a day working in this atmosphere.