No, this post is not about that really cool movie with time travel. But, is the same principle applicable in the world of brands?
In popular culture, the butterfly effect is a phenomenon where a minor change can cause a large change in the outcome. And once a change occurs, the grand design will never go back to being normal.
Sure, my reaction is adverse. But, what kind of an effect will this have on other KF brands? Will a disturbance in the force change the brand affinity for their other products? I do know two people who refused to enter the UB city (built by Vijay Mallya) because of their very bad experience with KF Airlines. Is this likely to spill over.
But, KF as a brand has managed to delight many customers previously and build brand advocates. At a time like this, the brand advocates can be of great help. Why isn’t that happening? Can KF beat the butterfly effect by merely handling things better?