Establish the brand + Build a huge community + Move the community to do something together = Create brand evangelists and fans
Sound similar? This is the social media dictum laid down for us to follow. Brands are today stepping on each other to get the consumer’s attention, let alone engagement. The holiday season has just gone past and you saw every brand trying to outdo each other in being more festive and generous with their freebies.
But here’ s a different technique altogether. This brand has managed to attract 300,000 people (and still counting) to not just “Like” them, but move the community to do something together. All in 72 hours!!
Meet Codecademy. Their idea was to leave Christmas and New Year to those with humongous budgets. They took the next ritual – New Year resolution. In 2012 they have taken up the task of assisting the growth of many code monkeys around. 300,000 people took this up as a resolution and codecademy will send lessons once a week to our (yes, Im learning too) inbox. Options to learn coding was always available, but knowing that there are so many people out there who are taking the same lessons at the same time makes people more comfortable.
The possibilities for doing great things with a community like this is endless. Think about sharing lessons and tips on fb, freelance jobs to code websites, maybe even begin a business together online. Got more to add to this list?
Tagged BUSINESS OF BRANDS