This year, F5SX9J899P3S Burberry has been continuously innovating and has used different medium like print, digital, out of home, mobile and direct mail pieces. They managed to form a seamless transition between the channels which makes it a big success.

They went out of their way to integrate technology and keep upto speed with the age. Here’ some of their awesome ideas -

• Ever wondered what a fashion show would look like from the front row? Burberry made it possible for the world to experience this by live streaming their shows.

• They refined their website and made it possible for people to customise their iconic trench coats. And they really mean customise. Some of the options include lining colors, stitch and all that you need to craft your luxe.

• They got people on mobile as well. The site is mobile optimised on both iOS and Android platforms.

• They were already known for their social media marketing, and this year they expanded into every possible and viable touchpoint. Their massive fan following on facebook and twitter got a sneak peak into the latest collections.

• They got into f-commerce as well with the famous Burberry Body.

The fresh look of Burberry online and on ground takes luxury to a whole new level. The traditional media was not ignored. They did their share of billboards, print, bus shelters and more. Here’s Angela Ahrendts, CEO Burberry talking about the company and its outlook on being tech savvy.

A close second is Ralph Lauren who took the title in 2010. They did their share of creative campaigns with sound strategies. 2011 was skewed more toward mobile in their case with their logo embedded QR codes that could win you tickets to the US open.

Is this movement a sign for the sleeping giants to wake up and establish a network for their brand? Would we see a LV or Hugo Boss in this list next year?