Digital impression vs brand impression
It is very ironic that the word” impressions” in digital world resulted in exactly the opposite to an avid online user like Abhinaya...
So your brand is trending? Big shit!
Notice the sudden increase in twitter and Facebook contests? It’s convenient, simple to create and requires no investment. And with the million tweets and RTs you can watch your brand skyrocket to the most trending topics. So what?..
BUSINESS OF BRANDS
Dear Sunsilk, stop advertising
Here’s a classic case of the idea being great and media plan messing it up. For the last (what seems like eternity) month, every time I..
Pepsi promises to do your laundry
Are you one of those who strongly believe that every campaign should tie into the core benefit of the brand? Well, you’re living..
INSIGHTS & RESOURCES
Crafting a brand story
Recently, I pushed one of my clients to craft an honest and interesting brand story. In this world where people make up stuff about their..
Use technology. Be happy.
So, the world has come to a place now where we need technology to simulate a positive mood. The happiness counter is a fridge developed by..
Information is the Holy Grail
What do people do once they decide to buy a new phone or a tablet. Ask around for the best possible option? Check the many reviews..
